The more than 1,000m2 of Keraben Grupo's space, "The Square", at Cevisama 2024 has become a meeting point for specifiers and end customers. The Keraben Grupo team attended to a large number of professionals who visited its stand to find out about the product.
Interaction with each other, as well as with other companies in the sector, has allowed us to learn about, reach a consensus and discuss trends, needs and the capacity to adapt to a constantly evolving market and demand.
CEVISAMA, one of the most important international showcases for the ceramics sector, has reached record figures on its 40th anniversary. Around 500 firms of ceramics, bathroom equipment, technology, sustainable materials, industrialised construction and natural stone, and some 100 speakers, experts in architecture, design and construction, attended the different professional groups linked to the sector. The fair brought together 850 foreign companies and more than 400 domestic buyers.
For César Cimadevilla, Keraben Group's European sales director, the success of CEVISAMA 2024, and of Keraben's "The Square" space in particular, "opens the door to hope after the complicated scenario that has characterised the ceramics sector in recent years". The participation figures, in Cimadevilla's opinion, "show the responsiveness of the ceramics industry, which has been able to grow in the face of adversity, making a serious investment effort in material innovation and advances in sustainable processes".
On the occasion of its 40th anniversary, Keraben Grupo wanted to take advantage of the occasion to showcase the best version of all its brands: "The company's significant investment in research and development has made it possible to present an infinite number of collections of materials, finishes, formats and functionalities," says Luis Guaita, Director of Sustainability and Innovation.
